In the beginning, my primary hope for the new DOT slogan was that it resonates with international audiences. Now, it may be my hopes are quite a bit higher, and broader, than before.
The fundamental flaw with regards to WoW Philippines was precisely that it did not. The gaudiness of the…
I was also like “meh” when I first found out about it. PLUS, it was spoiled by Kiefer Ravena on my Twitter timeline. But then I thought about it in the environment it was going to be in, a.k.a internet/social media/memes, and then I was sold. It was really flexible and interactive! Personally, I’ve observed that synergy is the lifeblood of a great online campaign—people offer their talents, skills, and creations for free, while working towards one goal. That is why people are motivated and want to join in. Probably because it is more fun that way :D (WATCH: The surprising truth about what motivates us)
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Interesting read. :)
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like “meh” when...first found out about it. PLUS,...was...
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iwriteasiwrite posted this
